Branding + Product Marketing
Visual identity, packaging, and go-to-market.
Identity, packaging, and go-to-market
Three separate projects, each with its own client and brief: a mock branding concept, a freelance logo and packaging job, and six months as head designer building a startup's brand, product, and merch from scratch.
Gloss Moderne
A mock design for social media branding, focused on clean beauty. I wanted to emulate a minimalist, modest, and luxurious feel to their products that would draw the audience in while fitting with their current theme on social media.
Logo & Packaging Design
I designed the label and logo for a brown seaweed extract supplement. The client wanted a natural and premium vibe. A hand-drawn seaweed illustration, Japanese and English typography, and a warm paper label
The brand's identity revolved around health wellness and serenity. When ideating for the logo, I knew I wanted to represent the brand to show the audience a product with minimal and luxurious branding to demonstrate trust and reflect their purpose seamlessly.
LispressoAI
I built LispressoAI's website, redesigned their mobile app, and designed merch on top of brand guidelines as the Head Designer.
The product in action
Value-first onboarding
Users understand the product from the start with a clear call to action and tagline that blend together easily.
Your daily curated playlist
With the playlist integrated as the home screen, users can easily access what they need without extra steps.
News with a soundtrack
Explored customizable background audio to make news more engaging through an intuitive, immersive toggle.
A polished, investor-ready product
Working with the founder and engineering team, I improved clarity and usability, resulting in a more polished product for investor pitches and early users.
→Ownership deepens understanding: validate your own thinking through testing before bringing it to stakeholders.
→Constraints sharpen prioritization: in a fast, ambiguous startup, focus on the elements that move the product forward.