Social media content
Short-form video, hooks, and performance.
Making it feel real and connecting with others.
I'd always posted for fun, but wanted to understand what actually makes people stop scrolling. So I leaned into content I could speak to honestly: lifestyle, creativity, travel, the relatable chaos of being a fresh grad. I aim to make people feel seen, understood, and inspired.
251K views in 30 days.
My top reel statistics
What the numbers said
Screenshots from my Instagram Reel insights. Watch time and follows tell a different story from views alone, which is where the iteration decisions come from.
Top reel: 150.9K views, 8s average watch time, 176 follows.
Vlog: 78K views, 13s average watch time, 55 follows.
Intro reel: 14.9K views, 6s average watch time, 10 follows.
Growing a community beats one viral spike.
I make content with intention as I aim to build a community that inspires people. I learned how lighting, scripting, intent, and hooks worked together, then tied everything together keeping my target audience in mind. With a shift in my strategy, I was able to hone in on my audience and increase long-term engagement. My community is just starting, but is growing positively and I'm excited to continue to learn and build valuable assets.