Event engagement
Club events, promotion, and community.
The club was established, but lacked real connection.
Before I joined, the club had no social side: members showed up, did the work, and left. Even the board, the people leading the club, weren't close with each other. I believed you can't build a strong community if its own leaders aren't connected first.
→Board-only socials, so club leadership connected with each other, not just the members they were leading.
→A full quarter schedule of member events: a launch bonfire, fall retreat, mixers, movie nights, picnics, and thrift days.
→Campus tabling to introduce the club to incoming students and show them what they'd get from joining.
→Catering and venue sourcing for every event, reaching out to vendors and spaces directly.
How people found out
I sent curated messages into the club group chats and reached out to members directly, rather than one generic blast. By speaking about the events we were going to host, people got excited and wanted to show up. Turnout followed: around 85% of the club showed up to socials, consistently, versus a much smaller share in past years.
Group chats
Curated, direct messages sent into each club's group chat, so every invite felt personal.
Launch bonfire
A low-stakes first social to put faces to the club before asking anyone to commit to something bigger.
Campus tabling
In-person outreach to introduce the club to incoming students and show them what they'd get from joining.
